Episode 4

The One Where We Discuss Ecommerce SEO With Laura Brady

Published on: 29th June, 2021

This week we speak to Laura Brady, SEO Manager at NOVOS, about all things e-commerce SEO.

Where to find Laura:

LinkedIn: https://www.linkedin.com/in/laura-b-578299129/

Twitter: https://twitter.com/lauraabrady8


Episode Sponsor

Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast.

NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists.

Where to find Novos:

Website - https://thisisnovos.com/

LinkedIn - https://www.linkedin.com/company/thisisnovos

Twitter - https://twitter.com/thisisnovos

Instagram - https://www.instagram.com/thisisnovos/


Episode Transcript:

Areej: Hey everyone! Welcome to a new episode of the Women in Tech SEO episode. I’m Areej and I’m the founder of Women in Tech SEO.  Today's episode is all about e-commerce SEO strategy and joining me is the brilliant Laura Brady, SEO Manager at NOVOS. Hey, Laura!

Laura: Hi. How are you?

Areej: Yeah, I'm good. Thanks. We were just saying that I'm really excited about this episode because I've recently started an in-house ecommerce role. So I think I'm going to learn tons from it. 

Laura: Yeah, no, it's really good to talk about it. I previously didn't work in e-commerce either, so they need to have a really just certain last year and a half doing it. So I know how you're feeling.

Areej: Awesome. Well, can you tell everyone a little bit about you and how you got started in the world of SEO?

Laura: Yeah. Sure. So I'm Laura, I work for NOVOS as an SEO manager focusing on e-commerce strategy. I've been at NOVOS since I joined mid pandemic. So when it just kicked off, so in April 2020, and before that, I worked at Screaming Frog for just under three years. And that was where I kicked off my SEO career. Quite lucky to start there.

Areej: Does NOVOS mainly focus on, is it all e-commerce clients that they work with?

Laura: I'd say like 98% of replies that e-commerce might have the odd one that, that isn't specifically e-commerce but like, yeah, I would say the vast majority is e-commerce.

Areej: I think it's really nice to be able to specialize and have a niche. When I was on the agency side, we kind of worked across so many different things and I can imagine there's definitely a lot of benefits that comes from focusing on that one industry.

Laura: Definitely it's very fast-paced as well. So you kind of have to hit the ground running as well.

Areej: Awesome. Well, you know, we're part of women in tech SEO and something that I always love to ask all women who, whether they come on the podcast or have one of our workshops or interviews, is just get a bit of an understanding about, you know, what, what empowers you and what keeps you motivated and inspired within the industry?

Laura: I think it's just that there are so many different things. I can't really give you one, one example, but I think I've been really lucky to work in two really good workplaces. I've learnt so much from everyone, we get to work with so many different team members.

We're not really siloed into one team or anything. So that's been awesome. And like, obviously Screaming Frog was cool too, but like, I guess it was just like, just picking up on everyone else's kind of advice and just, I'm not really afraid to go and ask questions to other people and that kind of throws me into things.

So it's more just kind of. Just not saying no to things and just like that, taking the opportunities and projects and I've picked stuff up along the way. I wouldn't say it's down to anything in particular, but you enjoy going to all the events and listening to podcasts like this one and everything too.

Areej: Yeah, definitely. I think, you know, you get a lot of inspiration from the people you work with and you're right. Like there's a big difference between yeah. Just kind of working on your own, but then especially when your agency side as well, I know that you, you know, you get to learn from so many people around you.

Laura: Definitely. I think that the worst thing you could do is put your headphones in and then just listen out. So the like conversations around you can, you can pick up so much as well. Yep.

Areej: And did you have any, like, w was it, how, how easy or how difficult was it starting mid pandemic in a new role?

Laura: Oh, it was actually, it was, well, I mean, I had nothing to compare it to.

I think I was actually a bit more confident because I was like, oh, it's just a screen. You know how in the office when you join in, everyone can hear all your questions and stuff, and everyone has their own way of working. But you know, behind the screen, I found that you know, that bit more leveraging, but then at the same time, I'd never done e-commerce before.

And I was joining a new company and just troubleshooting tech issues at the beginning was interesting, you know, being like, I can't see that on my screen and having to like ask silly questions like that, but it definitely was an experience particularly for e-commerce because it was a huge business change for loads of our clients as well.

So. It was just kind of managing that situation as well, but it was an awesome experience. And I think I'm going to look back on it quite fondly and, definitely take lots of learnings from that as well.

Areej: Yeah. And for, you know, for women who are just starting out within the industry and kind of trying to get their feet in SEO, do you have any advice to give them?

Laura: I'd probably say like, don't specialize too early, so I guess I can, yeah. In one of my roles, I did kind of go down the link-building path quite early, but then I started kind of asking about different areas. So I used to work on the spider support or the screaming, frog, software support.

I used to like to reply to some of those things. And then I used to pick up on a lot of kinds of tech SEO via those means. So like, you know, just like troubleshooting if someone has an issue using the software. And then I'd like to ask the tech teams and questions and manage. And then you know, at NOVOS, I really like working with all the different teams, like.

You know, PR tech and everyone. And I just, I think the more people you meet with, the more you pick up naturally, like it's less forced and yeah. Just getting involved in as many different areas of projects as you can. Like, just because you're in SCA doesn't mean you can't think about the outside, she kind of impacts as well.

Like how would it impact the general marketing team? Like. You know you don't need to just think about SEO from the offset. I think the more I think about it as a whole, the more you can learn and then, yeah, just like attend talks, listen to podcasts, follow twists, your accounts, which videos, like, I don't know about you, but sometimes I find the blogs really hard to ingest.

Like I'm reading them and I just start kind of daydreaming or not really like taking in as much. So I find that loads of different means of learning things have really helped me personally.

Areej: Yeah. You know, it's a different learning experience for everyone. And I know, you know, some people prefer a fully-fledged post, but then others really, really struggle to keep up with that.

And for them, yeah, watching a video or listening to a podcast is a much better experience in terms of learning.

Laura: Definitely. And it was picking a talk, you know, nothing on events, go to the ones you want to, and then it was picking one that, you know, absolutely nothing on it. Or it's not even like part of SEO and you're learning something there too, I'd say.

Areej: Yeah. Oh, I love that advice. You're right. I think we tend to, you know, when I think of the likes of bright Tennessee, oh, we were always sitting in the room where, oh, this is, you know, this is the stuff we do inside out. And this is our day to day, but we wouldn't really think too much of, of going to attract that.

Isn't really attractive that we work too much.

Laura: Yeah. I actually made it through for the sake of them fighting. I did it, how I managed it, but I ended up just going to all PPC talks because they were more about econ. And so I was like, oh, okay. I'll listen to some of the econ MES ones because they're relevant. But then I accidentally ended up sitting in like three or four PPC.

So I did actually learn quite a lot. So yeah.

Areej: Yeah. I mean, I learned so much from our PPC team in house. I learned so much from them and I definitely think there's, I love what you touched on about exchanging topics and ideas with, you know, different marketing departments and not just thinking only about SEO and organic strategy, but also kind of seeing how that can integrate with other channels as well.

Awesome. Okay. So we want to talk about all things e-commerce today, which I'm really excited to move to. So I think maybe a really good way to start is to kind of get an understanding behind what would differentiate an e-commerce SEO strategy with, you know, your typical, normal SEO strategy from personal experience.

Laura: I'd say it's maybe. Yeah. You know, every single thing you're doing kind of has a monetary value. So you know, you're working with conversions, you know, there are constant updates to their site. So, you know, they've got seasonal products. If it's a fashion, you know, they have the spring collection, autumn collection, you know winter then, you know if it's another type of thing, it might be different sports.

So it'd be sporting events. So, you know, it's never just one static. Piece of content you're working with. You're always having to think about the bigger picture. You have to be more proactive too because if you're thinking of Christmas, you're kind of having to do it at the latest kind of August. Also, they're like products and inventory is coming in.

You're like having different types of pages to work with. So it's specifically, if you're working on Shopify, you know, you've got the collection pages versus the pages versus product pages and they've all got different purposes. So like, it's almost like juggling lots of moving parts and yeah, you got different CMS limitations.

So you do, like, I know you have it with the kind of general sites, but you know, Shopify and Magento, commerce, everything is completely different. So. You've got to kind of take those into consideration when you're recommending to developers. You're like, can they actually implement them? Oh, is this going to cause more harm than good?

And then, you know, from experience T we've had to deal with emerging markets that aren't established yet, say, for example, a pre-mix cocktail client we worked with and to blame him while the flowers, you know, these are all kind of delivery, like kind of letterbox delivery kind of companies. And they were emerging when we took them on.

So we were kind of having to anticipate what the market would look like when it had grain and say, you know, what it would be. Think of when they were searching for this kind of product. So we don't always have the historical data to back it up, or we don't always have the Google trends or, you know, the search volumes.

Cause they might not exist yet, but that doesn't mean they're not going to exist in the future. So you're kind of having to. Think about all of these things at the same time. And also, you know, I don't know if I'm generalizing here, but e-commerce sites often have very long dev ticket timelines. They've got so much going on, you know, the uploading, the products they're making changes to the design.

They've got a brand to evolve. Say trying to get your SEO tickets in. And highlighting their importance and relevance can be quite hard too. But all in all, it's just probably more fast-paced and more kind of, you have to be more agile. You can't just stick to one thing and go with it.

You're going to have to con you know, change your, your approach several times. I'd say, yeah.

Areej: I love what you're saying about emerging markets. And I think that's, you know, with, with a lot of frozen e-commerce and a lot of websites kind of completely changing their strategy and tactic. You're right.

There's tons of new services, subscription boxes, all that type of stuff that didn't use to exist. And I can imagine how challenging or difficult it might be to predict what the demand might be for some of those services.

Laura: Definitely. You kind of has to anticipate what the future buyer will be like. It's quite good.

Like it's quite interesting. And you know, like diving into all the differences, like when we do this, we like to take into consideration PPC data. So we'll be like, okay, well what's conversing in PPC. Is this something we can look at? We have to look at that brand. We have to look at, you know, all the different angles.

It's not just, how can we get traffic onto their site, because with e-commerce, you know, it was great getting traffic onto their site. If these people are. Buying anything then is actually SEO of any value to them. So having to think of that as well. Yeah.

Areej: And being agency side, do you feel that there are some learnings across an array of different e-commerce clients that feel quite excited?

Laura: It's really, I don't know. That's a hard one because obviously every business and client is different. And I don't say, say it's as much client communication and management as it is SEO, you know, it's great having this amazing SEO strategy, but if it doesn't match how that matches the business's goals, then you know, it'll become a bit redundant at the end of the day.

So. I say, when you, when you are doing an SEO strategy for, as clients, ask what their business goals are and ask what the most important terms are to them, or like their hair aid products, for example, And then prioritize based on that. So what we like to do is like, we like to put everything into projects rather than just the list of dev tickets.

So we'll have a project to grow a certain area of the site or internal linking or something, and every team will work on it. And then we'll give it a score, like a priority school and the impact. It will have the confidence and the effort it will take. And that helps. Because, like, I'd say about 80% of the time, you know, you're not talking to an SEO, you're talking to a marketing manager, so you need to give it to them.

You know, you need to talk to e-commerce clients, not from an SEO perspective. You need to talk to it as if it's just a general business marketing decision. Because if you use all the jargon and like the abbreviations and all that kind of stuff, then you know, it might not settle in. And you know, understandably the marketing managers might not understand it or dismiss it.

So. Prioritizing things based on business decisions, opportunity, and also giving them that specific score based on priority, I think is really important. And you're also having to balance your recommendations with the PPC team, the brand team, traditional PR teams, you know, all of this stuff. So I think it's trying not to get too tied up in the SCA part of things and more like how can SEO complement everything else they do.

Areej: Yeah, I love that. And I love what you said. I completely agree with the fact that you know, 80% or more of the time you're actually, you're not speaking to in-house SEO's, you are speaking to the likes of a marketing director or a brand director or a CMO. So yes, we need to know how to speak their language for them to actually get a good understanding of what it is that we're trying to do.

Definitely. Yeah. And let's envision that, you know, you have a brand new e-commerce client, they've just come in and you're, you're going through that onboarding phase. What's the fundamental starting point to establish what their e-commerce SEO strategy is going to be?

Laura: We kind of like to have a kickoff call with them and just understand how they work and what the business goals are.

Like I was saying before and like who they consider being their competitors. Because quite often you'll find that their competitors, they, seem from a business as a whole, a business as a whole perspective. And they're kind of like SCA competitors, which are like inverted commerce and could be very different.

So I like to see what kind of person they are. But the competitors versus that. And then. Personally, I then like to follow all the competitors on Instagram or Twitter, because I find that businesses tend to announce what they're going to do on Twitter or Instagram before they actually implement them on site.

So it's one way to kind of stay ahead of what everyone else is doing. You'll say, like to look at that kind of SEO history of it, like, you know, like medical history or you go and you're like impacted by any historical updates, you know, have you migrated. What was your international possession? You know, that we like to look at the surface level stuff before we dive into them.

And also just understanding what they're trying to get out with SEO because everybody's different. It's not always about the revenue. It can also be about customer signups, newsletter, signups, wanting to grow out the blog. And yeah, from that, then we can work together on the trends, internal linking tactics, product launches, content strategies, and.

I kind of take all that information in, then I'll do like a crawl of the site and, you know, the usual SEO check seal day. And I like to link those all up into projects as we do at no boss. So say I've noticed that they've got some 44 hours and there's an issue with the menu. And then, you know, the homepage isn't optimized academically.

Great. So he's into an internal linking project and likes to give that as a project and its whole, so, and then we can make sure that everyone's supporting that as well. So kind of like to go from that perspective rather than just diving straight into that. Kind of cruel or their SEO tactics per se.

Areej: Yeah. And do you tend to find that there are some, you know, common oversights from across a scale of e-commerce clients?

Are there things that tend to be a challenge? That's problematic. It helps you know where to look for it.

Laura: I definitely like, especially like on different CMS, there's always going to be the kind of common things that pop up. But one thing we've kind of started doing a lot more is the focus.

I know this is kind of slightly controversial, but it's like focusing less on search volume and especially any e-commerce because say you've got a brand where. Say they're selling like fashion items and they want to rank for the term black dress, but their dresses say 500 pounds. I mean, I personally don't have the budget for that but say you know, you don't really want to be on the first page for that term because you know, you'll also have a, like a sauce, pretty little thing, or the other kind of high street brands.

So, you know, even if you are on the first page for that, if your dress is 500 pounds and you're all the other brands on that, Under 20 pounds and the likelihood is it's just not worth the effort of putting all of that work into it for them, it to be like a redundant term that you're ranking for. So it's like exploring areas that do you put luxury in front of?

Do you have a designer? If you're a designer, do you wear expensive clothes? Like what you put yourself in the customer's shoes going? If I wanted to buy a dress of this value. And this, you know, kind of coloured that w what, what would I type in? Would it be the material? Is it made of Kashmir? Is it made of this, you know, trying to think from a user perspective, rather than just say, oh, this, that this term has like 50,000 search volume, maybe I should try and rank for that.

So is that something we've noticed quite a lot and also just clients not really discussing their USP's, like, is she. Everyone knows the brand as well as they do. So say you're a vegan brand, but you don't actually put vegan anywhere on your homepage because you're assuming that everyone knows you're vegan.

You know, just things like that, just like, are you a sports psychologist? Do you, have you got accessories or does it say sports accessories? You know, just trying to think around the box, like giving Google as many clues as you can to what you do.

Areej: Yeah. I love that. And I think, you know, the more the long tail, the higher the conversion release, so it doesn't have the best search volume, you know, users are likely going to convert more.

If they, if this is the term that they searched for him, they stumbled on your website.

Laura: Exactly. No, that's, that's what we like to think too. It's like, you know, what is actually the smaller kind of. Opportunities that are likely to convert. And one way that I think personally, I mean, I don't have a huge amount of experience to back this up, but I personally, yeah, it was like looking at the PPC value.

I've got that plugin, you know, that keyword surfer. And whenever I do a turn, I'm like, okay, he's got a search volume, for example, like, I was working on a life insurance client awhile ago. And I noticed that one of them. Search volume terms that I was trying to rank for had a search warrant. We have like 50, but the paper click was 35 pounds.

And I was like, why is that such a high value? I was like, you know, these companies must or Google must consider. Yeah. Quite an important term. If you know, the pay per click is or CPC value is 35 pounds. So then I like to take that into consideration too and go, okay, well maybe that is worth targeting, even though it's got really slow, really low search volume, you know, if it's considered a converting term from that perspective, maybe it's worth going.

Areej: Yeah, I love that Laura. I think, you know, we've got access to all of this data, but we don't really make the most out of it. And we tend to be very fixated on things like organic search volume and organic traffic, but we don't actually focus on some of that PPC data. So that's such a good tip.

Laura: Oh, thank you. I think, you know, one other thing, like on the side of that too, is like, you know, I think we're set on like the conversion side of things. Like you don't just need to target conversion the conversion term itself with your blog. You can also look at post converting content to that support. So say you have chosen that search volume.

You have a really high PVC valve. What can you do to also support that? So say for example I don't know, he would wear a Kashmir black dress, but say that was the one we went for. And it had a search volume of like 30. Then you could do a blog post on how to style it. So it'd be like, oh, how to style a black dress or of that, of that type and links to all the other products.

You know, it's an internal linking perspective, but it's also catching the right audience at the same time. Because once again, you might only get like five visitors to that page. You know, go, oh, I do have one of these. Oh, I wonder what else this company sells. And you kind of caught these, that range of customers too.

Areej: Yup. Such. Oh, I love that. Such a good tip. I just want to dive into the technical elements behind it. So, you know, all things, information architecture, and that's something that. With all e-commerce websites, they have to prioritize and they have to think about how to make the most out of it when it comes to, you know, crawlability and index civility of things like your nav, your category pages, your property detail pages, you have any advice on like starting tips or things for people to consider when they're looking at that?

Laura: Well, The site, the size of the site, but generally speaking, like we, like, I tend to go straight to the menu and just look at it and evaluate that, you know, are there too many items in the menu or they're not. Is it a drop-down in the anchor text. Okay. I feel like the quickest wins with the internal linkings and like off the back of that bread, crumbling king too, like so many people miss out on this opportunity just as specifically long-term.

Breadcrumbs are such an easy way for Google to crawl and understand the hierarchy of your site. So I do always recommend going in that I know a lot of blog posts. They try to keep five to seven items on the menu because of the short-term memory. I feel something like that, the human brain, but personally, I, you know, that's very hard specifically on big sites and I know I sound like a bad SEO saying this, but if you look at Amazon look fantastic, John Lewis, all of them, they don't have five to seven items in their menu and they rank pretty well.

So I'd say, try and keep as close to that as you can, but don't get too hung up on it because you know, you'd rather have more internal links there. Now cut something out because of something a blog post said, but try to just keep the most important collections or category pages in that, and, you know, link to relevant subcategories where you can, but you know, don't overthink it too much.

Look at your filters as well. You know, are they necessary? Are there other duplicate pages being created by voters, but then equally on the other side you are missing out on ways people search. So if you think of a shirt or a top, you might've hit every type of colour of that top. Have you thought about the style or the fit?

Like going back to the conversion terms they're talking about, are people actually more likely to search for a specific style of shirt or style of a top than they are to think of the colour of it, you know, themselves. So, you know, always consider that as well. And yeah. Just think about your crawl budget too.

Is it even able to get to your collection pages or is it getting hung up in all your product pages and, you know, out of stock kind of products and all of that. So I'd say those are probably our top tips from that perspective. 

Areej: I know this is such a huge topic to try to discuss specifically when we're dealing with websites at scale.

I mean, you mentioned the likes of John Lewis and so forth, and it makes it so much more difficult than some of the newer types of e-commerce sites that have a small number of products that they're offering. Yeah. How can we go about optimizing and providing recommendations for, you know, at scale for very large ones?

Laura: I think processes are your best friend. We liked to come up with processes and you know, everything that you do has to be scaled for these big websites. He can't just update the old text on your site because that could be hundreds of thousands of images. So. We like to come up with processes for our clients and, you know, we might give them some SEO training or we'll talk them through them.

But, you know, particularly out of stock products are massive ones. Like, are they coming back to S into stock? Are they discontinued for good, you know, your sale pages? What are you doing with that? And then what we like to do personally is we have a process for when tech changes go live. So we'll review them.

And we always asked her to review every global tax change or procedure just to catch anything, because sometimes it can have a knock-on effect to another page or another area. The side that you wouldn't realize, particularly when you're working with different CMS is, and you know, when the new pages go live, instead of having them.

Trying to optimize and we try to think, okay, how can we scale this? And how can we work with these pages in the future? And yeah, so the bigger the website, the more we find the more important ROI is to say, you know, when you're trying to put forward an essay recommendation, trying to show them either how much money it will make them or require them losing or something.

It always helps to back up the business case because 90% of the time you have the SEOs on your side, you have the marketing manager, but they're also having to deal with some of the bigger bosses or managers at the company. So they're having to put a monetary value forward for the SEO case as well.

So I'm always thinking like that too. And then I guess, do you actually need all the pages that you have are a lot of these historical pages or a lot of them 40 fours or orphan pages? Like, is there anything, any pages that actually aren't required on the site that you can kind of calibrate or come up with a strategy to deal with it?

Areej: Yeah, I love what you said about ROI. And I think I only really appreciated that when I moved from agency to client-side. And I've come to realize how many people you need to respond back to and, you know, proving ROI for an agency and proving ROI of, you know, the SEO strategy you've got on board and the resources you're asking for.

So the more the agency is more of an extension to the client, the better. And that kind of sounds like the setup that you currently have.

Laura: Definitely forecasting becomes your best friend and enemy at the same time.

Areej: Yup. Yeah, I can imagine. And I think that that brings us to it. It would be awesome if we kind of wrap up the episode by telling people when we come to report on some of these metrics, like what are the metrics in the first place and how can you continue to report on, you know, your success on delivering that e-commerce strategy?

Laura: Cool. And again, what, what did the client want to get out of SEO? Like, was it traffic? Was it revenue? Was it, you know, keyword updates, you know, are they continuing to dominate that brand as well as, you know, non-branded terms? You know, making sure they're happy is I'll and you can't always guarantee results, but you can always guarantee that you'll give a high level of service with the client and be agile with the strategies.

And most of the time clients understand that specifically in e-commerce you can't control external factors like a global pandemic or yeah. You know, demand in the industry. So, you know, just making sure that you've got the service stuff in the first place you know, is usually a great way of measuring this and we do actually send out a customer or Alexa or client feedback kind of full in fact what we call the happiness index with our monthly report.

So it's always good to get feedback and, you know, they're honest and transparent. And yeah, we like to check in with our clients too and go, okay. You know, every quarter, have any of your business goals changed? Is there anything you want us to focus on? And then you've always got a benchmark to go back to at the end of the day, too.

Areej: Yeah, I love that. I've read so much about your happiness index and I know you applied that both for clients and you have your own metric as well that you apply internally for the team. And I think a lot more agencies and companies need to.

Laura: Definitely. Yeah. Highly recommend it. Love it.

Areej: So do you have any resources that you can recommend?

You know, if people want to learn more about e-commerce SEO strategy, where should they go? What should they read?

Laura: I mean, there are loads of different ways you can do it, like, you know, explore newsletters. I am a member of the Women in Tech SEO community too. Got the NOVOS blog in a shameless plug, but if you want to have a read about that, we do everything specific to e-commerce SEO and digital PR.

Listen to a few podcasts and just follow lots of people on Twitter that you can T because when your mind sees scrolling you tend to pick up things without even realizing. And then you can also set up a tweet deck if you aren't ready to like, kind of an SEO tweet deck where you've kind of got your technical, your content and your PR and all of that too. I'd recommend it.

Areej: Definitely. And I know you do publish a lot of pieces on that. If people want to learn more about you Laura, or how to stay in touch with you, what's the best way to do that?

Laura: Probably LinkedIn or Twitter. So my Twitter is @lauraabrady8. I set this up a long time ago, so I can, I can share the link afterwards to catch up on that, but you might just see a lot of animal videos.

Areej: That's more reason people want to follow you, but yeah, I'll link up your LinkedIn and your Twitter and our show notes. But yeah, huge. Thank you, Laura. You've shared so much in half an hour. I don't think you even quite appreciate how much you've shared with us. I feel like we need to make a copy of your brain.

Laura: Oh, I don’t know about that, but thank you.

Areej: Awesome. And thank you everyone for listening. Yeah, this was awesome. I feel like I've learned so much and you know, you can stay up to date with all of our episodes on womenintechseo.com/podcast. We are out every Tuesday with a brand new episode, from a brilliant woman in SEO discussing anything from e-commerce to Core Web Vitals to image optimisation. So definitely do subscribe and keep up to date with all of our episodes that come out on a weekly basis. Thank you, Laura!

Laura: Thank you!

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About the Podcast

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Areej AbuAli (founder of Women in Tech SEO & SEO Consultant) and Sarah McDowell (Podcaster & SEO Content Executive at Holland & Barrett).

Website: https://www.womenintechseo.com/podcast/
Twitter: @techseowomenpod

About your hosts

Sarah McDowell

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Self-confessed SEO geek, which is why I spend my spare time co-hosting a podcast all about the bloomin' topic. I've been working in SEO since 2012. I am currently working as an SEO Content Specialist at Holland & Barrett. Yes, I could probably hook you up with some vitamins and supplements, if you ask nicely...

Areej AbuAli

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Areej is an SEO Consultant with over 8 years experience who focuses on all things technical and on-site. She is the founder of the Women in Tech SEO community and has spoken in industry events such as MozCon, SMX and BrightonSEO.