Episode 2

The One Where We Discuss How To Pivot Into An SEO Role With Esther Akinsola

Published on: 5th September, 2023

In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and stays aligned with her vision and her goals. She genuinely discusses how she answered her why and her what and how she just goes out to achieve it. We find out what inspires Esther and what empowers her to be the brilliant woman she is today.

You can connect with Esther through her LinkedIn, X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.


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About the Podcast

WTSPodcast
The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant).

Website: https://www.womenintechseo.com/podcast/

About your host

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Areej AbuAli

Areej is an SEO Consultant with over a decade of experience who focuses on all things technical and on-site. She is the founder of the Women in Tech SEO community and has spoken in industry events such as MozCon, SMX and BrightonSEO.